Trust Diagnostic · an Imaginal platform
The Trust Diagnostic measures organizational trustworthiness and turns the results into actionable behaviour change, so leaders can deliberately build trust rather than leave it to chance.
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Why trust matters
Trust fuels authentic relationships, fosters collaboration, and drives sustainable success. Without it, workplace climate can deteriorate into fear and blame. With it, teams perform at their best, engagement soars, and businesses flourish.
Trustworthiness isn't fixed, it's built through behaviour. That's why we built the Trust Diagnostic: a data-driven tool that measures where trust stands today and makes the behaviour changes needed to increase it clear and actionable.
The three dimensions
Processes
Related, organized actions repeated and standardized to consistently achieve a desired outcome.
Communication
How people transmit, receive, and interpret information, and interact with each other.
Culture
The climate created by every choice a business has made, past, present, and future, consciously shaped, or shaped by default.
The business case
Research consistently shows a direct link between high-trust cultures and commercial performance, and the reverse is just as measurable.
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Higher annual stock returns for companies on the 100 Best Companies to Work For list, over a 26-year period.
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Higher productivity and engagement at high-trust organizations, per Paul Zak's neuroscience research (HBR, 2017).
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Productive capacity typically lost to the quieter costs of low trust: coordination overhead, rework, and slow decisions.
For organizations in the Trust Tax zone, results feed a performance impact model that translates your own operational metrics into an estimated dollar cost of your current trust gap, and a recoverable opportunity if it closes.
Explore the platform
"Trust is critical at Shoelace, and I was thrilled to find a tool that lets me measure it simply and quickly. It shows where we're operating in a deficit or a dividend, so we can invest where we need to build more trust. I highly recommend this tool, it's the only way I've found to measure trust within our company."
Julia Rivard Dexter · CEO, Shoelace
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